Working as an advertising professional with a focus on digital media and consumer experience design is both a blessing and a curse. For every site that wins critical or popular acclaim there are easily dozens (if not hundreds) of painfully difficult choices that must be made to bring a project to fruition – epic battles waged between brand managers and content marketers, visual designers, programmers, researchers, and other stakeholders – all focused on (hopefully) crafting an engaging balance of vision, design, and usability leading to the achievement of measurable business goals. Unfortunately, nearly every decision used to achieve this balance is predicated upon information that […]